Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli. He was unenthusiastic about the idea, as were Mattels directors. Realizing that there could be a gap in the market, Handler suggested the idea of an adult bodied doll to her husband Elliot, a co founder of the Mattel toy company. At the time, most childrens toy dolls were representations of infants. Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. The first Barbie doll was introduced in both blonde and brunette in March 1. She had a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life style that can be shared with affluent friends.
The doll transformed the toy business in affluent communities worldwide by becoming a vehicle for the sale of related merchandise accessories, clothes, friends of Barbie, etc. However, sales have declined sharply since 2. Mattel has sold over a billion Barbie dolls, making it the companys largest and most profitable line. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle. Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. Barbie is a fashion doll manufactured by the American toy company Mattel, Inc.
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